What is email marketing?
Email marketing is a form of digital marketing that allows you to send emails to your clients and reach out to them directly via their inboxes. Sending emails to your clients helps you create another marketing touchpoint and stay on top of their minds. With Channext, you can do this efficiently, without investing time and resources in creating emails from scratch.
In this feature, emails are provided as new content assets that can be part of the campaigns. Vendors create these emails and make them available for you to use, so they are both free and already approved by the vendor. Once an email becomes available, you’ll see it in the Email Marketing Overview. You can view the content, and if it suits your needs, you can schedule it to send to your email lists. After sending, you can easily track performance data to see how the email resonated with your audience.
How to use it
Before you start using the email marketing feature, be sure to set up your domain and import your mailing list(s). To complete these steps, check out the following articles: How to Set Up Your Domain and How to Import Your Mailing Lists.
In the Email Marketing Overview, you’ll find emails that your vendors have made available to you.
Under the Available tab, you can view emails ready to send. You’ll also see how many translations are available for each email and which campaign it's connected to.
The Sent tab shows the emails you've already sent. Here, you can review performance metrics, such as:
Emails delivered: The number of emails that successfully reached recipients' inboxes.
Open rate: The percentage of recipients who opened the email, based on the total delivered.
Click-through rate (CTR): The percentage of recipients who clicked a link within the email compared to the total delivered.
Click-to-open rate (CTOR): The percentage of recipients who clicked a link out of those who opened the email.
Unsubscribe rate: The percentage of recipients who unsubscribed from your mailing list after receiving the email.
If you see an exclamation mark next to Emails delivered this means that this email couldn't get sent because it links to an invalid landing page. Please provide feedback to your vendor to update the email.
You can find scheduled emails under the Scheduled tab. If you change your mind and don’t want to send a scheduled email, you can delete it by clicking the delete button.
How to view an email?
You can view an email by clicking the View button. On the left sidebar, you’ll see the status of the email for each translation.
Under the Preview tab, you can preview the email. The email will always feature your branding, with your logo at the top and your company name at the bottom. If you have the widget connection, the CTAs (calls-to-action) will link to your website. If not, they will direct to a landing page with your branding, similar to how social posts work.
The Recipients tab shows the email’s status for each contact. The Email status indicates whether the email is sent or scheduled, while the Delivery status shows what happened after sending—whether the email was delivered, opened, or not delivered.
At this time, editing the email copy isn’t possible, but you can always leave feedback for your vendor to help improve it.
How to schedule an email?
To schedule an email, start by clicking the Schedule button. In the first step, choose the Sender name and Sender email address you’d like to use.
If you haven't set up your email domain yet, you can do this in the settings. If not, the default Channext domain or a domain set by the vendor will be used. For more details, check out this article: How to Set Up Your Domain.
When using the default Channext domain or a vendor-provided domain, you’ll need to enter a Reply email. This email address will appear at the bottom of the email, giving your clients a way to respond.
If you’ve set up your own domain, you won’t need to add a Reply email, but make sure to select a valid Sender email address that recipients can reply to.
Finally, double-check that there’s no white space after the Sender email address!
In the second step, you can choose the language in which you'd like to send the email. If translations are available, you can send the email in multiple languages.
You can also edit the Subject line and Preview text. Once that’s done, set the Date and Time for when you want the email to be sent.
In the Send to field, select the list(s) you want to send the email to. The Estimated recipients field will show how many contacts on the selected list(s) have given permission to receive your emails.
If you haven't imported your mailing list(s) yet, please read this article: How to Import Mailing List(s)
If you are curious about how the email will look in the mailbox of your customer you can send a test email by clicking on the Send test email button.
Now, just click on the Schedule button to finalize your scheduling.
Congratulations, you’ve successfully scheduled your first email! 🥳 📧